Parasocial Relationships and Parasocial Interactions with mediapersona in fictional entertainment (media uses and media effects)

In my dissertation project in media uses and media effects at the University of Fribourg I am doing research in the field of parasocial interactions and parasocial relationships with mediapersona in fictional entertainment. A strong focus are new medias and the influence of new ways of mediaconsumption, e.g. Binge-Watching (YouTube, Netflix & Co.) on recipients parasocial interactions and parasocial relationships. Besides, the effects of those relationships on recipients behavior, attitude and emotions are evaluated.