Titre

"Leveraging behavioral insights (nudges) to promote fuel efficient car purchases"

Auteur Mario Herberz
Directeur /trice Prof. Tobias Brosch (UniGE)
Co-directeur(s) /trice(s) Dr. Ulf Hahnel
Résumé de la thèse Outline: After acquiring an exhaustive overview of the nudging literature I will extract the most promising interventions for the domain of car purchases. Tests in the laboratory and the field will reveal the effectiveness of nudges and possible moderators to the effect like decision type (rational vs. emotional), decision stage (building a choice set vs. final choice) and target group differences (e.g. political ideology, pre-intervention preferences).
Statut au début
Délai administratif de soutenance de thèse
URL http://www.unige.ch/fapse/decisionlab/people/mario-herberz/
LinkedIn
Facebook
Twitter
Google+
Xing